Being located in the capital city is an enormous advantage for the Association that attracts young energetic people. Most our researchers are graduates and post-graduates with PhD degree of Helsinki universities in the age of 25-40. They have a unique combination of extensive training and market research expertise that allows the Association to deliver superior results for its clients.

Outstanding client service is a competitive advantage of our company on the whole and every employee in particular. The quality of our client service is measured by our responsiveness, technical and analytical expertise, and sharp focus on the individual needs of our clients. Our project managers are extremely accommodating and if customers require a significant amount of customization they will work hard to be sure that every customer gets exactly what he needs, any minor issues that may arise are quickly addressed. Very often customers set very tight deadlines but still our professionalism helps us to perform exceptionally high quality work in rapidly changing conditions.

Our hard-working team is like a very united family where each member is irreplaceable and highly appreciated. We have worked out our core values: all our staff are treated with fairness, respect, and honesty - just as they treat our clients; everybody in the Association believes in open, honest, and direct communication - with our clients and with each other; the Association tries to "keep it simple" for its clients - consultancy and market research is about business insights and innovations, not statistics; we love what we do, that's why our clients love working with us.